Making Childhood Dreams a Reality w/ Jay Wolfe of Thicc Burger Artwork

The Food Truck Scholar

The Food Truck Scholar Podcast is where food, business, and stories collide. Each episode host and academic scholar Ariel D. Smith peels back the cultural, social, economic, and political layers of the food truck industry. From Food Network contestants and former bank executives to self-trained and formally trained chefs- The Food Truck Scholar Podcast introduces you to entrepreneurs from all walks life that are ready to feed your mind with tips to start your own food truck, stories that fill your heart, and tempting meal options to fill your stomach.

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The Food Truck Scholar

Making Childhood Dreams a Reality w/ Jay Wolfe of Thicc Burger

September 06, 2021 • Ariel D. Smith • Season 3 • Episode 28

Happy Labor Day!

Now some people may like smash burgers that are all nice and thin, but for me, there’s only one way to make a burger- Thicc. Luckily, Jay Wolfe agrees with me and created Thicc Burger, a roaming burger joint that gives each customer a taste of home and a burst of flavor.

Jay has traveled the country showcasing their Thicc Burgers at popups and is now ready to roam the streets in a food trailer they are raising funds for. Today, Jay shares how they learned to get out their own way to pursue the dream they’ve always had- living a life making and eating burgers

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Over the past 5 years, I’ve learned a lot about what makes a good food truck stand out among the rest. I took 8 of those key concepts and created a book where I could have curbside conversations with each of you about them. This book is not only digestible and not designed to overwhelm you, but also propels you into action. You can purchase Before You Launch A Food Truck TODAY at TheFoodTruckScholar.com/shop in paperback and ebook format as well as on Amazon.