Introducing Keep Truckin University Artwork

The Food Truck Scholar

The Food Truck Scholar Podcast is where food, business, and stories collide. Each episode host and academic scholar Ariel D. Smith peels back the cultural, social, economic, and political layers of the food truck industry. From Food Network contestants and former bank executives to self-trained and formally trained chefs- The Food Truck Scholar Podcast introduces you to entrepreneurs from all walks life that are ready to feed your mind with tips to start your own food truck, stories that fill your heart, and tempting meal options to fill your stomach.

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The Food Truck Scholar

Introducing Keep Truckin University

January 26, 2022 • Ariel D. Smith • Season 3

Hey hey! Happy New Year! Did you miss me?

Since 2019, I’ve been asked if I had courses to help food truck owners who were receiving great information from #TFTSPodcast. After studying, building relationships with and visiting over 500 food trucks across the country— I can now say YES!

The Food Truck Scholar is proud to present Keep Truckin University which will be the hub for live and self-paced courses.

Our first live virtual course will cover menu creation. Food items are one of the largest expenses a food trucker can have, so it’s important to use then wisely to avoid food waste, profit loss, time mismanagement, and poor customer retention. I’ll cover how you can make a menu that’s #Lean&Mighty on MONDAY, Jan 31 @ 12pm EST.

This live webinar is available for only $47. You get access to the webinar, handout, live Q&A, and more! Register TODAY

Over the past 5 years, I’ve learned a lot about what makes a good food truck stand out among the rest. I took 8 of those key concepts and created a book where I could have curbside conversations with each of you about them. This book is not only digestible and not designed to overwhelm you, but also propels you into action. You can purchase Before You Launch A Food Truck TODAY at TheFoodTruckScholar.com/shop in paperback and ebook format as well as on Amazon.